Position: Group CEO, MCN, and president, McCann Worldgroup APAC

Nationality: Lebanese

Location: UAE

Ghassan Harfouche is an advertising industry veteran who is group CEO of Middle East Communications Network, and since 2021, president of McCann Worldgroup APAC.

He leads the group’s operations across the MENAT and APAC regions, including 11 agency networks with more than 3,000 employees. MCN offers a wide spectrum of marketing communication solutions and houses several media, creative and communications agencies, such as MullenLowe, FP7, UM and Weber Shandwick.

Under his leadership, the agencies have been recognized with numerous regional and international industry accolades.

Harfouche is also a board member of the Mohammed Bin Rashid School for Communication, the Dubai Institute of Design and Innovation and the University of Paris II Pantheon-Assas, where he teaches media economics.