Top Arab women media leaders

Esra Assery

Esra Assery
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Updated 29 October 2021

Esra Assery

Esra Assery

Current occupation: CEO of the General Commission for Audiovisual Media

Former employers: Saudi Industrial Development Fund, Saudi Broadcasting Authority, Saudi British Bank

Education: Open University, University of Salford, McCain Institute for Executive Leadership

Nationality: Saudi Arabian

Esra Assery is CEO of the General Commission for Audiovisual Media, Saudi Arabia’s media and communication organization. 

Assery’s career in media comprised various roles in government organizations including the Saudi Industrial Development Fund, Saudi Broadcasting Authority, and Saudi British Bank. She also holds current positions in the Riyadh Chamber of Commerce, the “Yellow” company, and the Saudi Professional Network. 

Assery established a number of companies, the most important of which is digital marketing agency eTree, one of the companies sponsored by Endeavor Global in Saudi Arabia.

Assery also represented Saudi Arabia in a number of important committees, including the G20 Entrepreneurs Alliance for four sessions, and she is a founding member of the Saudi Professional Network.




Esra Assery in conversation with the head of the Saudi Authority for Intellectual Property. (SAIP)




Esra Assery receives recognition from the American Embassy in Saudi Arabia. (Nabd)




Esra Assery speaks about her experience in the audiovisual and media field. (Twitter)